Advanced analytics for investors is nothing new but the data used has been limited to market performance metrics. In this exclusive interview led by behavioral technologist Alison McCauley with Jason Schenker, financial futurist and Jon Cohen, SurveyMonkey's Chief Research Officer, we'll discuss the trend of survey powered data and how consumer feelings and opinions are used to drive investment decisions.

Join leaders from New York's top Hedge Funds, VCs, Private Equity Firms and Asset Managers on June 3rd in an uncut interview on Survey Data and its intersection with Investment Decisions.


LIVE WEBCAST

WED, JUNE 3, 2020  | 1:00 PM - 1:30 PM ET

By Invitation Only

60+ CMOs and Marketing leaders join the thought provoking audience and engage in our live CMOonline platform.

30 Minutes - A World of Insight 

This 30 minute investment is curated from years of insight and experience from CMOs walking the line of Financial Strategies.

by CMOs for CMOs

Uncut predictions from Top San Francisco based CMOs make this both vital and close to home. 

Are you a CMO psychic?

CMOs aren't born with this gift, it takes a career on the frontlines of Marketing Strategy to master the art of predicting trends ahead of the curve.

If you've tenured a career leading Marketing you're already equipped with the roadmap and experience it takes to navigate unmapped consumer behavior, so step up and take 1 of 3 seats on the CMOonline Predictions Panel where your crystal ball awaits!

"Personalization will become a priority for marketers, pre-empting the current focus on putting buyers into demographic or psychographic “buckets.”

"Hyper-targeting will take off. Organizations will need to use all data points to engage a specific individual in an action and do so under a value-based approach that makes that person feel good about the interaction."

"Customer experience will become vital to success in retail. Retailers must give customers a memorable experience to draw them into the store."

I like the debates and how organically some people went to extremes to make a point.
 
 Laura Perticaro
BBVA

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The Conversation Starts Here

#CXOonline

Uncut with Alison McCauley...

Alison McCauley best selling author and Forbes contributor who writes on the intersection of human behavior and emerging technology leads this conversation with Jason Schenker, world's leading financial futurist and Jon Cohen, Chief Research Officer from SurveyMonkey.

STEP 1: Click to be 1 of 3 Panelists

STEP 2: Live on CMOonline make your Marketing Prediction

STEP 3: Our live audience of CMOs & Marketing strategists vote crowning one the #ITpsychic

World's Leading Financial Futurist & Best selling author

Jason Schenker

Fireside with

CEO of Unblocked, emerging technology futurist and forbes contributing writer.

Alison McCauley

Interview by

with ALISON McCAULEY 

Fintelligence

Jon brings years of research and data expertise to SurveyMonkey's data, as well as strategic direction for future innovations. Previously, he was Vice President of Research at the Pew Research Center. As Director of Polling and Polling Editor, he also led The Washington Post’s polling operation through two presidential campaigns and four congressional cycles, as well as numerous gubernatorial and mayoral elections. Prior to the Post, he was a polling expert at ABC News and the Public Policy Institute of California.

Consumer Insights by Jon Cohen, Chief Research Officer of SurveyMonkey